Lead Generation Landing Pages
In the purest sense, a landing page is a specific web page where a visitor can arrive at or “land”-ed on. However, when discussing landing pages activities within the scope of marketing and advertising, it’s more obvious to refer to a landing page as being a standalone single web page which is absolutely distinct from your main website, which has been designed for a particular focused objective.
Landing pages should have no global navigation to tie it to your primary website. The main reason for this not to distract your visitors from the topic you want to show them or in another way using a landing page you can dictate your visitors to what you have intended for to show them, helping to guide them toward your intended conversion goal.
Usually based on the landing page natures, there are two types of landing pages.
Click Through Landing Pages
Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page via the landing page. That means the Click through Landing Page is basically used as a gateway of the main page where you want your intended visitor to land.
Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.
Often inbound advertising traffic is directed at shopping cart or registration pages. Most of the time this leads to poor conversions as the ad does not provide sufficient information for someone to make an informed decision. And to tackle this the click through page comes in.
As a result, the destination page from a click through page is typically the shopping cart page or registration page – now get a much higher chance of conversion having passed through the details of the landing page.
Lead Generation Landing Pages
Lead generation landing pages are basically used to capture user data, such as a name, email address, phone and some topic specific data on which the landing page is created upon. The sole purpose of this page is to collect information from the general user that will allow the owner to market and to connect with the prospect at the subsequent time.
Therefore as a whole, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
There are different kind of uses for lead generation landing pages, some examplesare below:
- Ebook or whitepaper
- Webinar registration
- Consultation for professional services
- Discount coupon/voucher
- Contest entry
- Free trial
- A physical gift (via direct mail)
- Notification of a future product launch
Features of landing Page
- Your Unique Selling Proposition (USP)
- The hero shot
- The benefits of your offering
- Social proof
- A single conversion goal — your Call-To-Action (CTA)
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