Simplesoft
- Web Based Sales Force Automation
software
(For Pharmaceutical Companies)
MSR Support
System is a simple but highly
effective software solution designed
to suit the unique requirements
of a Pharmaceuticals company with
respect to managing its field
force of Medical Representatives.
The system enables the Head Office
to capture complete details of
the daily work done by MR through
a simple user interface. The daily
data entered in specified format
for each MR, on the basis of Daily
Call Report (DCR) sent by him.
Analytical reports are then generated
for the purpose of monitoring
and control. The system is also
enabled to allow MRs to submit
their DCR by visiting a password
protected Internet site. This
saves the effort and costs involved
in entering the data from the
paper forms at the Head Office.
Overview
- Enabled for both Online
and Offline usage
- Replicates paper reporting
formats on the web to increase
user acceptance
- Allows mapping of doctors
with products for focused
marketing
- Comprehensive information
about doctors and products
available on the web for increased
MR productivity
Features
- Password Protected Web Application
- Enabled for Offline Data
Entry and Retrieval
- Three Tier Bifurcation of
Geographical Coverage
- Contact and Service details
of Medical Representatives
- Mapping of MR to Geographical
Units
- Comprehensive Database of
Doctors for Contact and Relationship
Management
- Details of Channel Partners,
like Stockiest and Retailers
- Unique Mapping of Doctors
and Channel Partners to MR
- Two Tier Product Cataloguing
- Issue of samples/gifts to
MR
- Online submission of Daily
Call Reports with details
of doctors met, products discussed,
sample/gifts issued, stockiest/retailer
met, orders booked and payment
collected
- Online Submission and approval
of monthly Tour Program
- Expenses incurred by MR
- Analyses of Doctor Calls
and Product Promotion
- Analyses of Order Bookings
- Doctor Relationship Management
- Analyses of MR effort with
respect to orders and deviation
Key Benefits
- Obviates the need to first
collect the data in paper
form and then process it
- Considerable saving of time
and effort in data processing
- Savings in postage costs
for sending DCR to Head Office
- Efficient monitoring and
control of field activities
through analysis of latest
data
- Effective and timely management
of doctor relations
- Targeted marketing through
systematic identification
of doctors with products
